The inflection: 2020 → 2022

Cartridges fell from 75.2% to 48.0% of unit sales, while disposables more than doubled from 24.7% to 51.8%. These product-type shares come from national retail scanner data (Circana/IRI) analyzed by CDC’s MMWR. :contentReference[oaicite:0]{index=0}

Method note: standardized units = five prefilled cartridges, one disposable device, or one e-liquid bottle; vape shops and online are excluded from scanner coverage. :contentReference[oaicite:1]{index=1}

The consolidation: 2024–2025

CDC Foundation’s latest national brief (through June 16, 2024) shows disposables holding the majority of unit sales, with product variety overwhelmingly concentrated in single-use devices—evidence that the 2020→2022 shift did not reverse. :contentReference[oaicite:2]{index=2}

Peer-reviewed analysis in the American Journal of Preventive Medicine finds that from Feb 2020 to Jun 2024, the **milligrams of nicotine sold** increased by about **+249%**. Because disposables typically carry far more e-liquid per device, they accounted for a disproportionately large share of nicotine sold by mid-2024. :contentReference[oaicite:3]{index=3}

Context for channel risk: even amid enforcement actions, unauthorized flavored disposables still accounted for roughly **35%** of 2024 sales in convenience and supermarket channels (≈ **$2.4B**), per Reuters’ summary of Circana data. Plan packaging/copy and distribution routes accordingly. :contentReference[oaicite:4]{index=4}

Device design is evolving too: top brands now include “smart” disposables with digital screens and usage indicators—one reason buyers often request a minimalist + a screen variant at the same capacity. :contentReference[oaicite:5]{index=5}

At the TOFU stage, what buyers actually ask about muha meds disposable

1) “Which capacities move?”

Use the market ladder that matches shelf reality: anchor on 2 g (core turns), keep a selective 3 g premium, and reserve 1 g for entry price points or tight planograms. The 2020→2022 flip and the 2024 consolidation both favor higher-capacity disposables. :contentReference[oaicite:6]{index=6}

2) “Do we need a screen model?”

Yes—many top-selling disposables now include battery/e-liquid indicators. Stock **one minimalist** and **one screened** shell at the same capacity to satisfy both price and feature expectations. :contentReference[oaicite:7]{index=7}

3) “How many finishes should we launch?”

Start lean (3–4 neutrals). With 6,287 distinct UPCs already on shelves as of June 2024, over-fragmentation slows turns and complicates QC. :contentReference[oaicite:8]{index=8}

4) “What copy and documents do retailers expect?”

Keep product pages claim-safe and explicit: empty hardware only—no oil, nicotine, or THC. Maintain a docs pack (e.g., logistics test summaries and packaging specs) so buyers can clear internal checks quickly. :contentReference[oaicite:9]{index=9}

A simple, defensible assortment for muha meds disposable (empty hardware)

References

• CDC MMWR (2023): E-cigarette unit sales by product type, 2020–2022. :contentReference[oaicite:11]{index=11}
• CDC Foundation (2024): Monthly E-Cigarette Sales Data Brief to Jun 16, 2024. :contentReference[oaicite:12]{index=12}
• Ali FRM et al., AJPM (2025): U.S. e-cigarette sales measured in mg nicotine. :contentReference[oaicite:13]{index=13}
• Reuters (2025): Unauthorized flavored disposable sales ≈ $2.4B, ~35% share. :contentReference[oaicite:14]{index=14}

Scanner datasets reflect Circana/IRI Multi-Outlet + Convenience channels and exclude vape shops & online; standardized units: one disposable device, five prefilled cartridges, or one e-liquid bottle. :contentReference[oaicite:15]{index=15}